INTRO

40 Carrots: Food Strategy and Innovation is headed by Debra Holstein, with over 20 years experience in the food innovation field. She has identified creatively-new, trend-driven marketing directions and new products for companies such as...

THE EQUATION ISsimple.

To grow and prosper . . . we must innovate.
To innovate, we must expertly intersect the culture,
the brand and the consumer in strategically-smart
and creatively-compelling ways.

PHILOSOPHY

THE MAGIC HAPPENS WHEN
CULTURAL DYNAMICS,
CONSUMER EMOTIONAL NEEDS
AND BRAND AURA INTERSECT.

CONSUMER EMOTIONAL NEEDS

CULTURAL DYNAMICS

BRAND
AURA

SERVICES

TASTE
THE
CULTURE

Trendstorming and Edible Food Trends

BRANDPRINT

Creating New Brands, Re-Positionings and Brand Icons

NEW
PRODUCT CONCEPTS

Creating the Product Offering

QualOvation RESEARCH

Combining
Qualitative Research With
Innovative Thinking

NAME -IT!

Creatively-Strategic Brand, Sub-Brand and Variety Names

BRAND
STYLING

Image, Aura, Logo, Palette, Personality

METHODOLOGY

PHASE 1

INSIGHTS andIDEATION

PHASE 2

CREATIVITYandCONCEPTS

PHASE 3

RESEARCHandREFINEMENT

REPRESENTATIVE PROJECTS

New Sports and Energy Drinks for

New Pasta Sauces for

New Tea Products for

New Hand-Held Snacks for

New Frozen Dinners for

New
Margarines for

New
Margarines for

New Products/ Services for

New Sorbets and Light Ice Creams for

Repositioning for

More Than Meets
The Eye.

TrendStorming & New Global Women’s Food Products for

Repositioning for

Electric Fun

Positioning and New Products for

Energy Drinks

New Rice Side Dishes for

Creator of

4oclockcookie.com

ABOUT US

DEBRAHOLSTEIN has 22 years experience in marketing, advertising, new product consulting, and cultural trends.

  • Wellesley College; BA Economics
  • Columbia University, MBA Marketing
  • Grey Advertising, Coke Foods,
    Faith Popcorn’s BrainReserve
  • MAUREENBERMAN
    GAILJOSEPH RESEARCH
  • MEGEATON
    GRAPHICS
  • MERIDAGORMAN
    RECIPE DEVELOPMENT