40 Carrots: Food Strategy and Innovation is headed by Debra Holstein, with over 20 years experience in the food innovation field. She has identified creatively-new, trend-driven marketing directions and new products for companies such as...
To grow and prosper . . . we must innovate.To innovate, we must expertly intersect the culture, the brand and the consumer in strategically-smart
and creatively-compelling ways.
Trendstorming and Edible Food Trends
Creating New Brands, Re-Positionings and Brand Icons
Creating the Product Offering
Qualitative Research With
Creatively-Strategic Brand, Sub-Brand and Variety Names
Image, Aura, Logo, Palette, Personality
DEBRAHOLSTEIN has 22 years experience in marketing, advertising, new product consulting, and cultural trends.